I found a great graphic yesterday about why the newspaper industry has hit such hard times. It only reinforces the decision we made over 5 years ago to switch to only online advertising for our listings. Job classifieds and real estate ads were cash cows for newspaper companies. Fewer people are reading the newspapers, because they have less information. The Internet is cheaper (many times, FREE), allows us to target buyers, and can be tracked for effectiveness.
Steve Eckhardt, Broker, Luxury Real Estate Professional
Contact me at (813) 765-1182